On Target: Target Audience Campaign Guide
Who is my target audience? What channels should I use to reach them? How do I set goals for my campaign?
In this high-level guide you will walk through campaign creation in nine phases:
1. Make a Plan
2. Identify Your Audience
3. Smart Goals
4. Channel Selection
5. Measurements
6. Tracking with Google Analytics
7. Call Tracking
8. Timetable
9. Content Calendar
Our guide contains links to some of our favorite resources, as well as printable sheets to help you in your campaign planning & development.
*Note: This guide is a basic walk-through of campaign development. It is not a comprehensive plan or intensive course. The guide acts to provide actionable steps & resources to begin your campaign development journey.
Who is my target audience? What channels should I use to reach them? How do I set goals for my campaign?
In this high-level guide you will walk through campaign creation in nine phases:
1. Make a Plan
2. Identify Your Audience
3. Smart Goals
4. Channel Selection
5. Measurements
6. Tracking with Google Analytics
7. Call Tracking
8. Timetable
9. Content Calendar
Our guide contains links to some of our favorite resources, as well as printable sheets to help you in your campaign planning & development.
*Note: This guide is a basic walk-through of campaign development. It is not a comprehensive plan or intensive course. The guide acts to provide actionable steps & resources to begin your campaign development journey.
Who is my target audience? What channels should I use to reach them? How do I set goals for my campaign?
In this high-level guide you will walk through campaign creation in nine phases:
1. Make a Plan
2. Identify Your Audience
3. Smart Goals
4. Channel Selection
5. Measurements
6. Tracking with Google Analytics
7. Call Tracking
8. Timetable
9. Content Calendar
Our guide contains links to some of our favorite resources, as well as printable sheets to help you in your campaign planning & development.
*Note: This guide is a basic walk-through of campaign development. It is not a comprehensive plan or intensive course. The guide acts to provide actionable steps & resources to begin your campaign development journey.